tan GC個人護膚品包裝設計
時間：2019-08-02 17:14
tan GC最初是一家致力于開發(fā)長壽產品的有機服裝和鞋類護理公司，并于2016年進入了有機護膚品市場。由Essen International TGC s graphic identity設計，通過簡單的排版表達，通過沒有多余的風格細節(jié)和色彩，建立了一個信息直接的視覺系統(tǒng)。這種劃分的內容，并從阿庫拉特單聲道的安排和方向的區(qū)別。隨著tan GC進入有機個人護膚品市場，他們與倫敦的Carl Nas Associates合作。
The combination of monospaced type, an abundance of space and the absence of colour quickly communicated the effectiveness of Tangent GC’s garment and shoe care products. The clinicality of type, absence of colour and space then translated well into skincare and provided a identifiable base. The use of campaigns to introduce colour, contrast, texture and artistic expression began to expand the TGC’s visual language, playing with a juxtaposition of the aesthetic alongside the remedial. Check these out here and here. This is developed further in a collaboration with ?sa Stenerhag whose work is characterised by tactile surfaces, colour blocking and low contrast graphic expressions.
As a limited edition range of 100, distributed internationally, and the collaborative nature of the packaging, places the work firmly within the campaign space. Physical products now need to migrate easily online. The special edition, compelling pinnable packaging, is folded into this necessity. The only way some may experience this is online as an image on a blog or a tile on Instagram. Although a material interaction is distant, the use of colour, the evident material implication of the surfaces, function to build an intangible value, a form of associative ornament to the blank canvas of the TGC range. Here, in the same way high fashion and streetwear now interact, collaboration serves as a multiplier. The images build awareness and interest, amplifying brand value. TGC’s visual identity, its positioning as a Swedish organic skincare brand and the surfaces of its packaging are ideal canvases for ?sa Stenerhag.
Design: Carl Nas Associates. Collaborating Artist: ?sa Stenerhag. Opinion: Richard Baird. Fonts Used: Akkurat Mono.
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