太原科技大學(xué)視覺傳達(dá)系40余名學(xué)子在北京完成的認(rèn)知升級之旅

太原科技大學(xué)視覺傳達(dá)系師生走進(jìn)北京西林設(shè)計(jì)

從課堂到產(chǎn)業(yè)中樞的認(rèn)知躍遷：視覺傳達(dá)學(xué)子北京解碼設(shè)計(jì)創(chuàng)新生態(tài)

2025年4月21日，山西太原科技大學(xué)視覺傳達(dá)系師生赴北京西林設(shè)計(jì)燕郊辦公樓開展參觀學(xué)習(xí)活動。在系主任張主任和王老師的帶領(lǐng)下，40余名學(xué)子通過實(shí)地參訪、案例研討和藝術(shù)實(shí)踐，深度體驗(yàn)了設(shè)計(jì)行業(yè)的前沿動態(tài)與創(chuàng)新生態(tài)。

零距離感知設(shè)計(jì)全流程?

西林設(shè)計(jì)總監(jiān)黃林杰及團(tuán)隊(duì)熱情接待師生一行，通過企業(yè)介紹、展廳展覽和辦公區(qū)觀摩，系統(tǒng)性展示了從創(chuàng)意孵化到項(xiàng)目落地的全鏈條作業(yè)流程。在文創(chuàng)區(qū)及云谷藝術(shù)中心，師生們近距離接觸了涵蓋品牌、產(chǎn)品包裝、文創(chuàng)、藝術(shù)字畫、數(shù)字交互等多領(lǐng)域的作品，直觀感受“設(shè)計(jì)驅(qū)動產(chǎn)業(yè)升級”的實(shí)踐價(jià)值?。

案例分享激發(fā)創(chuàng)新思維?

座談會上，黃林杰結(jié)合“品牌資產(chǎn)”“產(chǎn)品包裝”“鄉(xiāng)村振興文旅IP”等實(shí)際案例，剖析了設(shè)計(jì)行業(yè)在數(shù)智化轉(zhuǎn)型中的機(jī)遇與挑戰(zhàn)，并鼓勵學(xué)生“以跨界思維突破專業(yè)邊界”。張主任表示，此次研學(xué)是視覺傳達(dá)系深化“項(xiàng)目制教學(xué)”的重要環(huán)節(jié)，未來將依托校企合作平臺，推動課程體系與產(chǎn)業(yè)需求精準(zhǔn)對接?。

實(shí)踐育人賦能應(yīng)用型人才?

太原科技大學(xué)持續(xù)強(qiáng)化產(chǎn)教融合，通過“行遠(yuǎn)大講堂”引入行業(yè)專家?、優(yōu)化本科教學(xué)評估機(jī)制?等舉措，構(gòu)建“課堂+企業(yè)+社會”的立體化培養(yǎng)模式。參與學(xué)生反饋，此次參訪不僅拓展了專業(yè)視野，更在為職業(yè)規(guī)劃提供了鮮活參考。

校企零距離對話創(chuàng)新鏈，師生深融合共探設(shè)計(jì)源

此次研學(xué)活動標(biāo)志著太原科技大學(xué)在藝術(shù)設(shè)計(jì)領(lǐng)域產(chǎn)學(xué)協(xié)同的進(jìn)一步深化，也為高校服務(wù)區(qū)域文化產(chǎn)業(yè)升級提供了創(chuàng)新樣本，西林設(shè)計(jì)將繼續(xù)努力，為行業(yè)付出力所能及的力量。

?Bridging Academia and Industry: Taiyuan Tech Students Explore Design Innovation at Xilin Studio?
?From Classroom to Creative Hub: A Cross-border Learning Journey in Beijing's Design Ecosystem?

Yanjiao, Beijing, April 21, 2025 — A delegation of 40 students and faculty members from Taiyuan University of Science and Technology’s Visual Communication Department embarked on an immersive industry-academia collaboration program at Xilin Design’s Yanjiao headquarters. Led by Department Chair Prof. Zhang and Lecturer Wang, the visit aimed to decode the synergy between design education and real-world innovation.

?Insights into a Global Design Workflow?
Under the guidance of Xilin’s Creative Director Huang Linjie, participants navigated the studio’s end-to-end creative process. From the award-winning cultural innovation zone to the Cloud Valley Art Center’s digital interaction labs, students witnessed multidisciplinary projects spanning brand strategy, sustainable packaging, and rural revitalization IP development. “This isn’t just design—it’s about creating value chains,” remarked Huang during the tour of Xilin’s 2024 A’Design Award-winning projects.

?Redefining Design Education through Industry Dialogue?
The roundtable discussion highlighted China’s evolving design landscape. Huang presented case studies including the transformation of traditional ink painting into NFT collections and AI-powered brand identity systems. “The future belongs to boundary-breakers who blend cultural heritage with Web3 thinking,” he emphasized. Prof. Zhang outlined the university’s pedagogical shift: “Our project-based curriculum now integrates Xilin’s client briefs as capstone assignments, ensuring graduates meet industry 4.0 standards.”

?Cultivating T-shaped Talent for the Digital Era?
As part of Taiyuan Tech’s “3D Education Model” (Classroom-Enterprise-Society), the visit exposed students to emerging tools like augmented reality prototyping and ESG-driven design metrics. Sophomore Li Wei shared: “Seeing how Xilin’s team negotiates client demands with artistic integrity reshaped my understanding of commercial creativity.”

?A New Blueprint for Industry-Academia Synergy?
The collaboration signals broader trends in Chinese higher education reform. With Xilin committing to co-develop micro-certification courses in metaverse design, both institutions aim to bridge the global skills gap in creative industries. As the design world increasingly prioritizes cross-cultural narratives, such partnerships may well define the next generation of China’s creative exports.

About Xilin Design: A Beijing-based innovation studio recognized in the 2024 World Design Rankings, specializing in cultural-tech fusion projects across 15 countries.

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?Key Internationalization Strategies Applied:?

1. ?Global Relevance Framing?: Linking local initiatives to worldwide trends (Web3, ESG, Industry 4.0)

2. ?Cultural Translation?: Contextualizing “Yanjiao” within Beijing’s creative corridor

3. ?Expert Endorsement?: Highlighting international accolades (A’Design Award, World Design Rankings)

4. ?Generational Shift Emphasis?: Aligning with Gen Z’s digital-native learning preferences

5. ?Multilingual Terminology?: Using globally recognized terms like “NFT,” “metaverse,” and “T-shaped talent”